How to Develop Altruism and Reveal the Creator
Incapable of Working without Self-Benefit
If the grandeur of the Creator were revealed to everyone in our world, each person would do nothing but strive to please the Creator, even without any reward, because the opportunity to serve Him would be considered a reward in itself, and no one would request a reward. They would even refuse any additional reward.
But since the grandeur of the Creator is concealed from our eyes and senses, we are not able to accomplish anything for His sake. The body (our reason) considers itself more important than the Creator, since it senses only itself. Thus, it logically argues that if the body is more important than the Creator, then one should work for the body and to receive rewards.