A Quote from Baal HaSulam:
The entire difficulty lies in changing our nature – from a desire to receive for ourselves, to a desire to bestow upon others, because those two things deny one another. At first glance, the plan seems imaginary, as something that is above human nature. But when we delve deeply into it we will find that the contradiction from reception for oneself to bestowal upon others, is nothing but a psychological matter, because in fact we do bestow upon others without benefiting ourselves. Because self-reception, though it manifests itself in us in various ways, such as property, and possessions for pleasure of the heart, the eye, the pallet, etc., all those are defined by one name – pleasure. Thus, the very essence of reception for oneself that a person desires for is nothing but the desire for pleasure.

Baal HaSulam, Peace in the World, section “Pleasure vs. Pain in Self-Reception.”

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